Creative, PR, and medical communications agencies win integrated healthcare briefs and then need channel strategy, partner evaluation, and investment scenarios they can put in front of a client. Cadence works under your brand or alongside it. You retain the client relationship and creative scope; roles, client contact, and buying responsibilities are agreed before work begins.
The brief asks for sharp media thinking and something other than a typical digital buy. Your team can build the idea. What it needs is a senior healthcare media strategist who can turn that idea into audiences you can actually identify, channels and partners that reach them, a sequence across the buying group, and a budget the client can defend.
Start with a defined deliverable you can take back to the client: an audience approach, channel plan, partner shortlist, or investment options. Scope, timing, fee, and your procurement requirements are agreed before work begins.
What media must change, who buys versus who uses, where the existing footprint gives an advantage, and what is realistically spendable.
The named-account or audience framework, the buying-group map, and the channel opportunities that separate the plan from a standard digital buy.
Three investment scenarios showing what each additional level buys in reach, penetration, and frequency, sized to the addressable audience rather than a pharma benchmark.
The strategic media approach, the partner shortlist, the measurement logic, and what would move the plan into detailed planning and activation.
Your agency retains the relationship. Client contact, attribution, confidentiality, and responsibilities are agreed in the scope.
Michelle joins client conversations when useful, as your media strategist, and does the work herself.
Specialist healthcare media partners get evaluated on documented criteria, not relationships, and the strategy drives the buy.
A contained first phase can run through the agency, with written deliverables and fees. Additional work is scoped separately.
The client and category can stay confidential until an NDA is in place. The challenge itself is enough to scope the first phase.
Book a 20-minute scoping call