Cadence / Audits Audience integrity and activation

Know what your media reports can actually prove.

When match rates, delivery reports, and business results tell different stories, start with the evidence. Cadence independently reviews audience quality, identity methods, and activation paths to show what is supported, what is uncertain, and what to fix first.

Fixed project fee. Typically 2–3 weeks after required inputs are available.

Book a 20-minute scoping call

01 / The audits

Five focused reviews. Clear priorities for what comes next.

Every audit states what was measured, how, and with what confidence. Public, licensed, client, inferred, and unknown evidence stay separate, so the remediation plan can be defended to finance and compliance.

AUDIT 01 / LIST-MATCH INTEGRITY

NPI list-match quality across every active vendor.

Match rate, identity method, refresh cadence, failure modes, and the share of impressions that cannot be tied to a verified prescriber. Static versus dynamic target list policy. Exclusion logic. You receive a scorecard by vendor and channel, with financial exposure estimated only where delivery and cost data support it. An unverified impression is not automatically wasted spend.

Scope this audit

Inputs requiredVendor match and delivery reports, target list and refresh policy, activation setup by channel

Typical timeline after inputs are availableTwo to three weeks

OutputEvidence gaps, vendor scorecard, list policy, remediation plan

ThenRemediation run by your team, or a step-in lead to run it

AUDIT 02 / CLEAN-ROOM AND CRM-TO-MEDIA ACTIVATION

How first-party HCP audiences should reach media, privacy-safely.

A design review of the path from CRM and first-party data to publishers and platforms through clean rooms and identity partners: what is matched, where, under whose contract, with what measurement back. Built for medtech and pharma teams that need HCP targeting in weeks, not after a year-long platform project.

Scope this audit

Inputs requiredCRM and data architecture overview, existing identity and clean-room contracts, activation goals

Typical timeline after inputs are availableTwo to three weeks

OutputActivation architecture, partner criteria, data-rights map, sequencing plan

ThenPartner selection and build oversight

AUDIT 03 / POINT-OF-CARE AND EHR SUPPLY PATH

Who actually owns the inventory your point-of-care plan depends on.

This audit maps the authenticated, workflow-embedded environments a brand can reach, who controls each path, where paths overlap, and how each should be scored on identity, context, measurement, and price. Independent, because Cadence has no stake in any of them.

Scope this audit

Inputs requiredCurrent point-of-care partners and contracts, target audience, measurement expectations

Typical timeline after inputs are availableTwo weeks

OutputSupply-path map, independent vendor scorecard, overlap and concentration analysis

ThenPartner negotiation and plan integration

AUDIT 04 / AI ANSWER-ENGINE VISIBILITY

How your brand and medical content show up when a clinician asks an AI.

Using an agreed set of questions, this audit records how approved brand and medical content appears in sampled AI answers. It documents citations, gaps, test conditions, and content improvements for medical and regulatory review. Findings are a dated sample, not a guarantee of future visibility.

Scope this audit

Inputs requiredPriority questions and audiences, approved content inventory, site and schema access

Typical timeline after inputs are availableOne to two weeks

OutputVisibility findings by query set, content and structure remediation plan within regulatory guardrails

ThenContent and structure remediation with medical and regulatory review

AUDIT 05 / DTC MEDIA ACCOUNTABILITY

What the patient media spend can demonstrate.

An independent review of DTC programmatic, CTV, paid social, and search: audience relevance, inventory quality, delivery evidence, fees, and the limits of available reporting. Review data provenance and documented permissions, separate observed from inferred signals, and compare contextual alternatives. A condition-based audience label does not verify an individual's diagnosis.

Findings distinguish vendor claims, supported observations, estimates, and unknowns. Potential exposure to fraud or unsuitable inventory is quantified only where the evidence supports it. Questions about permitted data use go to the client's privacy and legal reviewers; this is a strategy audit, not a legal determination.

Scope this audit

Inputs requiredCurrent DTC partners and contracts, audience definitions and provenance, documented data permissions, delivery and cost reports

Typical timeline after inputs are availableTwo weeks

OutputAudience-evidence scorecard, supply-path and fee map, supported spend estimates, reporting gaps, and questions for review

ThenPartner clarification, review of data-use questions, and evidence-supported plan changes

02 / Evidence standard

An audit is only useful if the number can be defended.

MEASURED

What the reports show

Vendor-reported match rates, delivery, and identity methods are recorded with source, date, and method.

TESTED

What Cadence verified

Where the client permits, sample checks and cross-vendor comparisons separate reported quality from observed quality.

INFERRED

What is estimated

Potential financial exposure is estimated as a range only when the available evidence supports it. Assumptions and limits are explicit.

UNKNOWN

What cannot be known yet

Gaps stay visible. They usually become the first remediation items.

Next step

Start with the audit closest to the money.

Discuss the reports and access your team already has. Michelle will help define a review that can answer the question with the evidence available.

Book a 20-minute scoping call
Or email michelle@cadencehealthmedia.com