APrecision-led
- Reach
- Focused
- Frequency
- Controlled
- Evidence
- Strong
Structured planning method
Three investment scenarios in days, each reviewed by a senior strategist.
The Cadence planning method turns a structured brief into connected audience, channel, reach, frequency, investment, and evidence scenarios, typically inside five working days. Michelle runs the work within scoped engagements and signs every recommendation.
What it is
Decision support. A structured model that evaluates audiences, channels, budgets, reach, frequency, and constraints together.
Human sign-off at every gate
A named strategist owns every call. The planner assembles and scores; Michelle frames the question, tests the assumptions, and signs the recommendation.
Why it matters
Inspectable planning cycles. The repeatable work is organized so senior time stays focused on assumptions, trade-offs, and approval.
Input → output
A structured brief in.
A scored scenario out.
A structured brief frames the decision. The engine returns the connected building blocks of an executive recommendation.
Input · the brief
Representative input
Decision
Choose the strongest launch scenario for a priority HCP audience
Audience
Priority specialistsOpportunity tiersApproved inputs
Investment
Defined planning range · six-month flight
Constraints
Evidence at launchHuman approvalSource-linked
Output · scored scenario
Representative output
1 Audience strategy
Define the priority HCP segment, the reason it matters, and the conditions that would change its treatment.
2 Channel recommendations
Precision
Lead
Endemic
Support
Point-of-care
Test
3 Investment logic
Base
Core
Upside
Test
Reserve
Hold
Review
Set
4 KPI framework
Primary
Defined
Reach
Qualified HCP
Frequency
Eff. freq.
Efficiency
Cost / reach
5 Executive narrative
The selected scenario is documented with its rationale, trade-offs, evidence standard, decision owner, and conditions for change.
The workflow
Where the planner sits in the method
The planner organizes the analysis in the middle. Senior strategy owns the framing at the start and the judgment at the finish.
1
01 / Frame
Structured brief
Objectives, audience, budget and geography are captured as a decision, not a wish list.
2
02 / Model
Scenario generation
The planner generates multiple scenarios and scores audience, channel and budget trade-offs.
3
03 / Interrogate
Rapid evaluation
Scenarios are compared side by side against objectives, constraints and efficiency.
4
04 / Commit
Reviewed & documented
A senior strategist refines the lead scenario and sets the rationale that ships to the executive.
Inside the planning record
A high-level view, with the working product protected.
The public site shows how decisions are structured. The licensed Competitive Intelligence Workspace contains the working models, saved inputs, source evidence, and exports.
Scenario comparison
Review the trade-offs before the recommendation.
3 scenarios
ObjectiveCommercial priority
AudiencePriority HCP segment
EvidenceSource-linked
Selected for review
BBalanced
- Reach
- Moderate
- Frequency
- Managed
- Evidence
- Strong
CReach-led
- Reach
- Broad
- Frequency
- Variable
- Evidence
- Moderate
Decision record
Rationale, assumptions, risks, evidence standard, and change conditions are preserved with the selected scenario.
Product architecture only. No client, brand, vendor, or confidential workspace data is shown.
The value of the planner is not automatic output. It is the ability to compare assumptions and trade-offs quickly, then document why a human strategist chose one path over another.
The Cadence methodAvailable now
The planning method is visible. The product is protected.
This public planning page documents Cadence's decision architecture. Configured planning systems are scoped separately; the Competitive Intelligence Workspace is scoped and configured through an engagement.