Inside the engine
The planner, at work
The brief is locked from objectives, audience and channels; the engine then models reach curves, frequency capping and outcomes-based allocation — and shows the rationale behind every recommendation.
It is not software we sell. It is the proprietary technology that powers the Cadence methodology — turning a structured brief into scored scenarios a senior strategist can review, refine, and stand behind. The engine accelerates the analysis. The strategist owns the decision.
Decision support. A scenario engine that evaluates audiences, channels, budgets and constraints together, and scores the trade-offs.
Not a plan-in-seconds button. It does not replace strategists, and it does not ship a recommendation without senior review.
Faster planning cycles. The weeks once spent assembling scenarios by hand collapse into a single working session.
Four inputs frame the decision. The engine returns five outputs — each one a building block of the executive recommendation.
Lead with decile 8–10 cardiologists in the top 30 DMAs. Sequence decile 6–7 writers on a lower-frequency support tier; extend to staff and NPs in adoption.
A conversion-led mix anchored on precision HCP DSP and point-of-care, sequenced to reach highest-decile cardiologists first while holding reach efficiency at the chosen budget — with a defined measurement framework wired in from day one.
The planner does the analytical heavy lifting in the middle. Senior strategy owns the framing at the start and the judgment at the finish.
Objectives, audience, budget and geography are captured as a decision, not a wish list.
The planner generates multiple scenarios and scores audience, channel and budget trade-offs.
Scenarios are compared side by side against objectives, constraints and efficiency.
A senior strategist refines the lead scenario and sets the rationale that ships to the executive.
The brief is locked from objectives, audience and channels; the engine then models reach curves, frequency capping and outcomes-based allocation — and shows the rationale behind every recommendation.
The planner is not the product. It is the engine behind the service — the reason a senior recommendation can arrive in days instead of weeks, with the rationale fully documented.
— The Cadence methodologyBring a real decision — a launch, a reallocation, a channel question. We will frame it, run it through the planning engine, and walk you through the scored scenarios.