APrecision-led
- Reach
- Focused
- Frequency
- Controlled
- Evidence
- Strong
The Cadence planner takes a structured brief and returns connected audience, channel, reach, frequency, investment, and evidence scenarios in a reviewable sequence, typically inside five working days. Michelle runs the planning workflow within scoped engagements. It can be configured for your team with governance, evidence standards, and human sign-off at every gate.
Decision support. A scenario engine that evaluates audiences, channels, budgets, reach, frequency, and constraints together.
A named strategist owns every call. The planner assembles and scores; Michelle frames the question, tests the assumptions, and signs the recommendation.
Inspectable planning cycles. Repetitive assembly is accelerated so senior time can move to assumptions, trade-offs, and approval.
A structured brief frames the decision. The engine returns the connected building blocks of an executive recommendation.
Define the priority HCP segment, the reason it matters, and the conditions that would change its treatment.
The selected scenario is documented with its rationale, trade-offs, evidence standard, decision owner, and conditions for change.
The planner does the analytical heavy lifting in the middle. Senior strategy owns the framing at the start and the judgment at the finish.
Objectives, audience, budget and geography are captured as a decision, not a wish list.
The planner generates multiple scenarios and scores audience, channel and budget trade-offs.
Scenarios are compared side by side against objectives, constraints and efficiency.
A senior strategist refines the lead scenario and sets the rationale that ships to the executive.
The public site shows how decisions are structured. The licensed Competitive Intelligence Workspace contains the working models, saved inputs, source evidence, and exports.
Rationale, assumptions, risks, evidence standard, and change conditions are preserved with the selected scenario.
The value of the planner is not automatic output. It is the ability to compare assumptions and trade-offs quickly, then document why a human strategist chose one path over another.
The Cadence methodThis public planning page documents Cadence's decision architecture. Configured planning systems are scoped separately; the Competitive Intelligence Workspace is scoped and configured through an engagement.