Insights

Working notes for launch leadership.

NDA-safe memos and frameworks on HCP media governance, vendor diligence, measurement claims, and the operating decisions that hold through launch pressure.

  1. Memo/April 2026, 9 min

    Why the verified-HCP market is fragmenting again.

    A working note on identity verification, the second wave of consolidation, and what brand teams should ask before re-locking a publisher contract.

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  2. Framework/March 2026, 12 min

    A buyer-side scorecard for HCP measurement claims.

    The five questions Cadence asks every measurement partner during diligence. Useful before a renewal or a new RFP cycle.

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  3. Reference/February 2026, 7 min

    Launch governance: a defensible record of decisions.

    Why a written decision log is the most underrated artifact in a complex launch, and the operating cadence that keeps one current.

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