Cadence Health Media provides fractional media strategy leadership to pharma, health tech, and biotech companies ready to reach healthcare professionals at scale.
You've hired agencies. You've built content calendars. But when it comes to actually reaching HCPs through paid media, you're either overspending, undertargeting, or flying blind.
You're investing in HCP media but can't quantify what's driving engagement versus what's waste. Budget allocation is based on habit, not data.
Your team knows content and brand. But nobody in-house has planned a multi-million dollar HCP media buy across endemic, programmatic, and point-of-care channels.
Your agency runs your media, but you don't have anyone in-house who can evaluate if they're doing it well. You're trusting the scorekeeper to call the game.
Whether you need a strategic audit or ongoing media leadership, every engagement is structured to deliver measurable impact.
Not general marketing strategy. Specific, technical healthcare media expertise built over 15 years on the agency side.
Cadence Health Media was founded by Michelle Humes, a healthcare media strategist with over 15 years of experience leading HCP and HCC media strategy at top-tier agencies including Initiative (IPG), Solve(d), Underscore Marketing, and independent pharma specialists.
Michelle has planned and optimized omnichannel media strategies for brands across oncology, endocrinology, immunology, and other complex therapeutic areas. Her work spans programmatic health media, endemic and non-endemic planning, point-of-care, and integrated HCP engagement.
She founded Cadence to solve a problem she saw repeatedly: health tech and pharma companies investing heavily in media with no senior strategist ensuring those dollars drive real engagement. Cadence brings the rigor of a top agency media team to companies that need strategic leadership without the full-time overhead.
A 30-minute discovery call to understand your media challenges, evaluate fit, and outline what working together could look like. No pitch decks. No pressure.
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