A launch to plan. A budget to pressure-test. A team that needs a media lead. Michelle Humes helps healthcare brands and their agencies turn those moments into a clear plan of action.
For pharma, biotech, health technology, and health system teams.
More than 15 years agency-side in HCP media and omnichannel strategy, spanning audience planning, partner selection, investment, activation oversight, and measurement.
About MichelleCadence sells no media and takes no commissions. The recommendation starts with your brief.
Start with one decision or bring Michelle in to lead the work. Scope, fee, deliverables, and timing are agreed before the engagement begins.
For a launch, a new audience, or a budget reallocation.
An audience and channel plan, investment options, partner criteria, and a recommendation with its assumptions attached.
Explore the strategy sprintFor concerns about HCP audience quality or vendor performance.
A vendor scorecard, evidence gaps, and prioritized fixes. Financial exposure is estimated only where the available data supports it.
Explore the media auditsFor a launch, a transition, or a team without senior media capacity.
A senior partner leading strategy, partner evaluation, activation oversight, and measurement alongside your team.
Explore fractional leadershipRead a short example of how an HCP launch question becomes audience choices, channel roles, and a decision the team can act on.
Illustrative example. Fictional brief, with no client data or performance claims.
Read the sample decision briefAdd senior healthcare media expertise to an integrated brief. Michelle can work under your brand or alongside your team, with roles and client contact agreed at the start.
See how the partnership worksYou retain the client relationship and creative scope. Cadence develops the audience approach, channel strategy, partner evaluation, and investment options for the work you have won.
Tell Michelle about the briefA closer look at the audience and investment questions your team may be facing.
In a 20-minute call, you and Michelle will discuss the challenge, whether Cadence fits, and what a first phase could include. No polished brief needed.
Book a 20-minute call