Pressure-test current spend.
Review audience quality, vendor evidence, and activation gaps.
Cadence Health Media Independent healthcare media strategy
Make your next healthcare media decision with confidence.
For lean biotech and healthcare teams deciding how to support a launch or allocate a media budget. Work directly with Michelle Humes Perkins on an audience, channel, investment, and measurement recommendation.
One brand. One market. One decision.
15+ years in healthcare mediaNo media commissions
Meet your strategist
Michelle leads the conversation and the work.
More than 15 years in HCP and patient/consumer (HCC) media, from audience planning and partner evaluation to investment and measurement.
About MichelleIndependent by design.
Cadence sells no media and takes no commissions. AI supports research and scenarios; Michelle owns the recommendation.
Inspect the deliverable
The recommendation comes with the reasoning.
See how a fictional allocation decision becomes three scenarios, an evidence ledger, a conditional recommendation, and a measurement plan.
Original synthetic demonstration. Invented inputs, no real client work, no performance forecasts.
Explore the sample and editable workbookCADENCE HEALTH MEDIASynthetic decision record
Where should the next planning unit go?
- The fictional question
- Allocate 100 planning units across core audience, expansion, and learning.
- The comparison
- Depth, Balance, and Breadth scenarios, each totaling the same 100 units.
- The condition
- Validate eligible audience access and overlap before choosing a live allocation.
Beyond the Sprint
Support for the work around the decision.
HCP and patient/consumer (HCC) strategy, health system planning, independent audits, and fractional leadership remain available with a separately agreed scope.
Add a senior media lead.
Hands-on strategy and oversight through a launch, transition, or capacity gap.
Bring media into an agency brief.
Audience, channel, and investment thinking alongside your creative, PR, or medical communications team.
A closer look
Questions worth asking before investing.
Your next step
Start with one decision.
See the scope, check the fit, and tell Michelle what your team needs to decide.
Explore the Decision Sprint