Cadence / Services Three ways to work together

The help you need.
A scope you can act on.

Build a healthcare media plan, pressure-test current investment, or bring in a senior lead. Michelle Humes delivers the work directly, with scope, fee, and responsibilities agreed at the start.

For healthcare brands and the agencies that serve them.
Book a 20-minute call See a sample brief
01 / Choose the starting point

One decision or an ongoing seat at the table.

Each engagement starts with the business need. We agree what a useful outcome looks like before work begins.

Strategy sprint

Build the plan.

For a launch, a new audience, or a budget reallocation that needs a clear direction before money is committed.

Bring
The business question, audience assumptions, budget boundaries, existing plan, and available evidence.
Format & timing
Fixed project fee. Schedule and review milestones depend on scope and access to the required inputs.
Discuss a strategy sprint

What the scope can include

  • Audience priorities, eligibility rules, and channel roles
  • Comparable investment options, with reach and frequency ranges where supported by data
  • Partner evaluation criteria and a shortlist
  • Measurement approach and implementation priorities
  • A recommendation with assumptions, risks, and conditions for changing course

The final scope names the specific deliverables and review rounds your team needs.

Read an illustrative decision brief
Media audit

Pressure-test the spend.

For teams that need an independent view of HCP audience quality, vendor evidence, and the path from a target list to actual delivery.

Bring
Vendor match and delivery reports, audience policies, relevant contracts, and activation setup.
Format & timing
Fixed project fee. Typically 2–3 weeks after the required inputs are available; coverage is agreed in the scope.
Explore audit options

What you leave with

  • Evidence and quality scorecard for the partners in scope
  • Audience, identity, refresh, and supply-path findings
  • Documented reporting gaps and what cannot be verified
  • Estimated financial exposure only where the evidence supports a range
  • Prioritized fixes, owners, and questions for partners

A match-rate gap is a reason to investigate. It is not, by itself, proof of wasted spend.

Fractional or interim media lead

Lead the work.

For a launch, an agency transition, an in-housing move, or a gap in senior media capacity. Michelle takes an active role alongside the people delivering the plan.

Bring
The immediate priorities, team structure, partner responsibilities, and decisions that need an owner.
Format & timing
Fixed monthly fee. Availability, responsibilities, meeting cadence, term, and notice period are agreed in writing.
Discuss a fractional role

What the role can cover

  • Audience, channel, and investment strategy
  • Partner evaluation, negotiation, and briefing
  • Activation oversight with your buying partners
  • Optimization priorities and measurement design
  • Leadership recommendations and team working sessions

For agencies, the role can sit under your brand or alongside it.

How agency partnerships work

Planning tools support the engagement.

Cadence uses structured briefs, evidence records, and AI-assisted planning tools to support analysis and review. A configured workflow can be scoped separately when your team needs to repeat the process.

Explore the planning approach
02 / From introduction to work

Know what happens next.

  1. 01 / Talk

    Start with 20 minutes.

    Discuss the problem, timing, and whether Cadence fits. A few lines of context are enough.

  2. 02 / Agree

    Review a written scope.

    See the deliverables, fee, required inputs, responsibilities, and schedule before deciding.

  3. 03 / Work

    Work directly with Michelle.

    Review the evidence and options together, then leave with a recommendation and agreed next steps.

More about the method
03 / Practical questions

Before we begin.

What happens on the first call?

You and Michelle discuss the decision, timing, and available inputs. If there is a fit, the next step is a written scope with deliverables, fee, responsibilities, and a proposed schedule. You do not need a finished brief.

How quickly can Cadence start?

Timing is confirmed after the brief and availability are reviewed. An audit typically takes two to three weeks once the required inputs are available. A strategy sprint or fractional engagement is scheduled around the scope and team needs.

How are engagements priced?

Strategy sprints and audits have a fixed project fee. Fractional leadership has a fixed monthly fee. The quote reflects the number of brands or markets, decisions, deliverables, and required support. Media, licensed data, platform fees, and other third-party costs are separate.

Does Cadence buy media?

Cadence sells no media, takes no commission, and holds no inventory. Where activation is part of the scope, Cadence helps evaluate a buying partner and oversees the work.

How does Cadence work with our agency?

Under your brand or alongside your team. Your agency retains the client relationship and creative scope. Responsibilities, client contact, and confidentiality are agreed before work begins.

What about data rights and confidentiality?

Public, licensed, client, inferred, and unknown evidence stay separate in every deliverable. Data is used only with the necessary permissions. Scope, data rights, and confidentiality terms are confirmed in writing before work begins.

Next step

Bring the question you need answered.

Michelle will help identify a useful first phase and the inputs it would need.

Book a 20-minute call
michelle@cadencehealthmedia.com