Launch governance: a defensible record of decisions.

Complex launches produce constant decision pressure. Vendors brief leadership, agencies manage workstreams, brand teams field internal feedback, and measurement updates arrive with uneven levels of confidence.

Without a decision record, the plan can drift. A written record creates continuity when leadership changes, agencies turn over, or the team needs to defend a decision months later.

A useful record captures the decision, date, accountable owner, inputs reviewed, alternatives rejected, risk noted, and follow-up trigger. It does not need to be long. It needs to be current and specific.

Cadence uses the decision record as a governance artifact across planning, vendor diligence, execution oversight, and measurement review. It keeps the work anchored to the plan and gives leadership a practical audit trail.