Directional planning tool. Outputs are mathematical scenarios based on the inputs shown. They are not forecasts, prescribing claims, legal advice, or activation-ready target lists.

Module A01

HCP Audience Architect

Translate an eligible universe into explicit planning tiers. Use approved aggregate inputs only.

OutputAudience specification

Decision frame

Planning objective Specialty or role Eligible HCP universe Priority HCP count

Growth tier share of remaining universe

Signal weights

Opportunity45%

Influence30%

Access + engagement25%

Weights total 100%.

Audience modelCardiology / Launch adoption

USER INPUT

Universe12,500

Priority tier2,500

Priority share

Evidence stateAssumption

Planning tierHCPsShareChannel treatment

Tier 1 Priority2,500Precision + sequenced depth

Tier 2 Growth3,750Qualified reach + education

Tier 3 Ecosystem6,250Contextual + efficient reach

Decision logic

Prioritize the highest-opportunity cardiology HCPs, then use influence and access signals to resolve close decisions. Treat the remaining universe as growth and ecosystem tiers instead of one undifferentiated target list.

Required before activationValidate identity, specialty, licensure, permissions, affiliations, and commercial usage rights in approved source systems.

Module C02

Competitive Signal Brief

Structure observed activity without presenting inference as fact.

OutputEvidence-linked implications

Observed competitors

Competitor A

Visible presence3 / 5

HCP precision4 / 5

Evidence note

Competitor B

Visible presence4 / 5

HCP precision2 / 5

Evidence note

Competitor C

Visible presence2 / 5

HCP precision3 / 5

Evidence note

Signal matrixObserved presence vs. precision

MANUAL EVIDENCE

Strategic interpretation

The visible leader is not automatically the strategic benchmark. Compare presence with HCP precision and source confidence before treating competitor activity as a reason to copy channel choices.

Evidence ruleEvery signal should retain a date, source, geography, channel definition, and confidence level outside this public evaluation build.

Module M03 + R04

Media Scenario + Reach Lab

Compare directional channel mixes using editable assumptions. No vendor inventory or proprietary benchmark data are embedded.

OutputComparable plan scenarios

Plan parameters

Working media budget

Flight length Scenario objective

Channel assumptions

Scenario comparisonPrecision-first HCP plan

DIRECTIONAL

Working media$150K

Est. impressions0

Est. qualified reach0

Monthly frequency0.0x

Exposure interpretation

Reach and frequency estimates will update from the shown CPM, reach-rate, allocation, and audience assumptions.

Directional reachmin(audience, sum of capped channel reach × overlap factor)

Module I05

Investment Evidence Model

Calculate break-even requirements and user-defined outcome ranges. This is not predictive ROI.

OutputInvestment range + break-even

Value assumptions

Total program investment

Value per qualified outcome

Incremental outcome range

Conservative outcomes Planning case outcomes Upside outcomes Evidence confidence

Investment rangeUser-supplied scenario model

NOT A FORECAST

Break-even requirement38qualified outcomes

At $5,000 per qualified outcome, the program must produce 38 incremental outcomes to cover a $187,500 investment.

Conservative$100K

Net value-$88K

Return ratio0.53x

Planning case$200K

Net value$13K

Return ratio1.07x

Upside$325K

Net value$138K

Return ratio1.73x

Evidence interpretation

The planning case is near break-even. Treat the range as an assumption framework and define the measurement design required to update it.

Required for predictive useCalibrated historical response, appropriate controls, confounder review, uncertainty intervals, and prospective validation.

Module D06

Executive Decision Record

Capture what was chosen, why, what remains uncertain, and what evidence will change the call.

OutputPortable decision artifact

Decision ownership

Decision title Decision owner Recommendation Evidence that would change the decision Approval status

CADENCE / DECISION RECORD

HCP media planning recommendation

StatusDraft for review

Decision ownerSenior strategy review required

Generated

Evidence stateDirectional / user supplied

01 / Recommendation

02 / Audience architecture

03 / Competitive signals

04 / Media scenario

05 / Investment evidence

06 / Conditions for change

Human approval required. This record documents a planning scenario. It does not validate data rights, approve targeting, guarantee outcomes, or authorize activation.

Cadence HCP Strategy Workbench / Public evaluation build