Cadence / Products Healthcare competitive intelligence technology

Turn fragmented competitor signals into a decision your team can defend.

The Cadence Competitive Intelligence Workspace discovers candidate competitors, organizes public and licensed evidence, preserves what is not knowable, and exports a reviewed decision brief. Available as a capability inside Cadence engagements, and as a configured workspace for teams after a first engagement.

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01Healthcare-first

Purpose-built competitive evidence logic, not a general marketing chatbot.

02Inspectable

Sources, methods, confidence, review status, and decision rules remain visible.

03Data-rights aware

Public, licensed, client, inferred, and unknown evidence stay clearly separated.

04Human-owned

The system supports judgment. It does not approve a media decision.

01 / Product

One workspace. Four controlled capabilities.

Each step preserves provenance, uncertainty, and human judgment from competitor discovery through the final decision record.

C01

Competitor discovery

Combine a buyer's known set with official FDA, ClinicalTrials.gov, and configured public-web signals before a human confirms who matters.

License access
E02

Evidence ledger

Review every observation with its source, date, geography, method, confidence, and caveat. Pending or rejected evidence stays out of the final report.

License access
S03

Spend truth layer

Connect a contract-authorized advertising-intelligence export with vendor provenance, or state that spend is not observable. Sightings never become invented budgets.

License access
D04

Decision brief + audit record

Export approved evidence and licensed estimates as a source-linked decision brief while preserving the review and access history.

License access
02 / Licenses

How teams get the workspace.

The workspace is the operating layer behind Cadence engagements. Configured access for a brand or agency team is scoped after a first sprint or audit, once the workflow, evidence standards, and decision rights are known.

Product-enabled service / best first purchase

Competitive Intelligence Brief

Request pricingscoped brief

For a brand team that needs a sourced view of competitors, visible advertising, channel and message patterns, and what is or is not knowable about spend.

  • Confirmed competitor set
  • Public-source evidence ledger
  • Channel and creative pattern analysis
  • Licensed data quoted separately
Scope a planning engagement
Licensed software / best for repeatable intelligence

Competitive Intelligence Workspace

Request pricingannual license

For strategists and small teams that need the competitive evidence workflow repeatedly across healthcare brands and planning cycles.

  • Up to three named commercial users
  • Official and public-source research workflow
  • Protected projects, review gates, and audit history
  • HTML, JSON, and evidence-ledger exports
Scope a planning engagement
Configured edition / best for brand teams

Configured Intelligence Workspace

Request pricingconfigured setup

For a brand or agency team that needs approved source connections, governance, and output structures configured around its operating model.

  • Brand and market configuration
  • Approved licensed-source integration
  • Custom evidence and decision templates
  • Annual license quoted separately
Scope a planning engagement

Pricing is quoted per engagement. Licensed HCP or advertising-intelligence data, third-party platforms, media, legal review, and activation are not included unless stated. Final scope and commercial terms are confirmed in writing before purchase.

03 / Data contract

Bring the decision. Connect approved data when you have it.

The workspace does not include patient data, prescribing claims, licensed HCP profiles, or proprietary benchmarks unless they are separately authorized and connected. Every configured data source requires appropriate rights, governance, and security review.

How licensed access works