Competitor discovery
Combine a buyer's known set with official FDA, ClinicalTrials.gov, and configured public-web signals before a human confirms who matters.
Cadence / Products Tools behind the recommendation
Better evidence. Clearer decisions.
The Cadence Competitive Intelligence Workspace supports Michelle’s research and review within a scoped engagement. It organizes competitor evidence, makes unknowns visible, and supports a source-linked decision brief. Start with the decision your team needs to make.
A bounded starting point
Make one healthcare media decision in a focused Sprint.
For lean emerging biotech and healthcare teams facing one launch or budget decision. One brand, one market, one decision. A clear media recommendation in a focused, ten-business-day sprint. Timeline confirmed after reviewing your scope and inputs. Scheduling depends on Michelle’s availability and timely feedback. Receive reconciled inputs, three scenarios, an editable workbook, an evidence ledger, and Michelle’s recommendation on audience, channel, investment, and measurement. The Competitive Intelligence Workspace can support the work when competitor evidence is relevant.
01 / Supporting capabilities
One workspace. Four controlled capabilities.
Each step preserves provenance, uncertainty, and human judgment from competitor discovery through the final decision record.
Discuss this capability
Evidence ledger
Review every observation with its source, date, geography, method, confidence, and caveat. Pending or rejected evidence stays out of the final report.
Spend truth layer
Connect a contract-authorized advertising-intelligence export with vendor provenance, or state that spend is not observable. Sightings never become invented budgets.
Decision brief + audit record
Export approved evidence and licensed estimates as a source-linked decision brief while preserving the review and access history.
02 / Working with the tools
Start with the work, then scope access.
The Sprint is the core starting point. Any recurring workspace access is assessed separately once the workflow, evidence standards, and decision rights are understood. There is no self-serve purchase or instant access.
Start with a decision
Healthcare Media Decision Sprint
One brand, one market, and one launch or budget decision. Michelle uses the evidence and tools relevant to the agreed question.
- Reconciled inputs and three scenarios
- Editable workbook and evidence ledger
- Audience, channel, investment, and measurement recommendation
Within an agreed scope
Competitive evidence
When competitor context matters, define the question and evidence requirements before adding research to an engagement.
- Confirmed competitor set
- Public-source evidence ledger
- Observable channel and creative patterns
- Licensed data quoted separately
For a recurring workflow
Configured workspace access
After an initial engagement, discuss whether a configured workspace fits your team’s recurring decisions. Access is subject to a separate scope and agreement.
- Named users and agreed permissions
- Approved sources and evidence standards
- Review history and decision templates
- HTML, JSON, and evidence-ledger exports
Pricing is quoted per engagement. Licensed HCP or advertising-intelligence data, third-party platforms, media, legal review, and activation are not included unless stated. Final scope and commercial terms are confirmed in writing before purchase.
03 / Evidence boundaries
Bring the decision. Connect approved data when you have it.
The workspace does not include patient data, prescribing claims, licensed HCP profiles, or proprietary benchmarks unless they are separately authorized and connected. Every configured data source requires appropriate rights, governance, and security review.
Read the access requirements