Cadence / Products HCP planning technology

Products that make the strategy visible.

Cadence products turn an HCP brief into audience logic, comparable media scenarios, exposure estimates, an investment case, and a decision record. The system shows its assumptions so a strategist can challenge the answer before money moves.

Open the workbench Compare licenses
01HCP-first

Purpose-built planning logic, not a general marketing chatbot.

02Inspectable

Inputs, assumptions, formulas, and decision rules remain visible.

03Data-honest

No claims, prescribing intelligence, or performance data are included or invented.

04Human-owned

The system supports judgment. It does not approve a media decision.

01 / Suite

One workbench. Six decision products.

Each module works independently. Together, they preserve the reasoning from audience definition through executive approval.

A01

HCP Audience Architect

Define the addressable universe, priority segments, signal hierarchy, exclusions, and channel treatment.

Open module
C02

Competitive Signal Brief

Structure observable competitor activity, compare patterns, and separate evidence from strategic interpretation.

Open module
M03

Media Scenario Builder

Generate and compare directional HCP channel mixes using editable cost and allocation assumptions.

Open module
R04

Reach + Frequency Lab

Estimate qualified reach, average frequency, overlap, and marginal reach without disguising assumptions as facts.

Open module
I05

Investment Evidence Model

Calculate break-even requirements and scenario ranges from user-supplied value and outcome assumptions.

Open module
D06

Executive Decision Record

Export the selected recommendation, sources, assumptions, risks, ownership, and conditions for change.

Open module
02 / Licenses

Founding-release pricing.

The public workbench is available for evaluation with synthetic or user-supplied aggregate inputs. Commercial use, team workflows, and configured editions are licensed separately.

Individual product

HCP Audience Architect

$495one-time license

For one strategist who needs a disciplined audience architecture and exportable segmentation record.

  • One commercial user
  • Audience and evidence modules
  • CSV and decision-record exports
  • One year of product updates
Request invoice
Complete system

HCP Strategy Workbench

$2,400per year

For independent strategists and small teams using the complete HCP decision workflow.

  • Up to three commercial users
  • All six decision modules
  • Local workspace saving
  • Planning and executive exports
Request invoice
Or $250 month-to-month
Configured edition

Brand Workbench

$12,500starting setup

For a brand or agency team that needs configured assumptions, governance, and custom output structures.

  • Brand-specific configuration
  • Client-supplied aggregate data
  • Custom decision templates
  • Annual platform license from $6,000
Discuss configuration

Founding-release prices are published offers from Cadence Health Media, not industry benchmarks. Licensed HCP data, third-party platforms, media, legal review, and activation are not included. Final scope and commercial terms are confirmed in writing before purchase.

03 / Data contract

Bring the strategy. Bring approved data when you have it.

The public product does not contain patient data, prescribing claims, licensed HCP profiles, or proprietary benchmarks. Users can work with synthetic inputs or approved aggregate assumptions. Configured data connections require separate rights, governance, and security review.

Use the public workbench